Procter & Gamble (P&G) products are used in almost every corner of the world, morning, noon and night. Indeed, the products are sold in over 180 countries globally, and are used an average of 4 billion times per day. This thus makes the company extremely successful. Its mission is ultimately to improve everyday life through its “products, people, and initiatives.” Indeed, P&G boasts an extremely solid portfolio of “trusted, quality, leadership brands.” These include: Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion.®
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